Alternative sex lifestyle dating sites - Size of online dating market

Specific factors that are unique for each business must be considered.

Fulcrum Inquiry performs business appraisals for online dating companies and other businesses.

size of online dating market-7size of online dating market-55

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In all, the online dating industry generated approximately $1.2 billion in revenue in 2012.

[1] Computerized matchmaking for college students occurred as far back as the 1950s and ’60s with programs that used computer punch cards with student survey responses to find compatible matches.[2] However, the industry did not begin to gain momentum until the launch of in 1995.[3] Now, some estimates suggest that the U. has over 2,500 online dating sites.[4] As a result, the industry is highly competitive.

The financial metrics of a potential guideline transaction should be compared with those of the subject.

Additionally, technology and industry economic conditions vary over time, which can affect online dating companies as investment opportunities.

The availability of financial data for publicly traded online dating companies makes it possible to compare a subject company to industry benchmarks and apply industry multiples.

However, when valuing an online dating company, it is important to use benchmarks and multiples based on companies that are similar to the subject company and be aware that multiples of certain publicly traded corporations as a whole may not necessarily reflect those of their online dating divisions.

The top four publicly traded companies with online dating operations, ranked by market capitalization, are:[17] The price to earnings ratios of these companies range from 17.32 to 24.15.[18] As a whole, publicly traded companies in the internet information provider industry have a price to earnings ratio of 25.5.[19] Inter Active Corp.’s Match division provides subscription-based and ad-supported online personals through branded websites.

The company’s branded offerings include Match.com, Chemistry.com, Our Time.com, Black People and Ok

This transaction had the following characteristics:[25] This information is from only one transaction and as such should not be used without further analysis.

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