Engage where dating gets social

Mobile media consumption such as mobile audio streaming or mobile video are on the rise – in the United States, more than 100 million users are projected to access online video content via mobile device.

Mobile video revenue consists of pay-per-view downloads, advertising, and subscriptions.

Social networking sites also include much information about what products and services prospective clients might be interested in.

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Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.

Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online.

Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes; in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities.

For example, the Internet erupted with videos and pictures of i Phone 6 "bend test" which showed that the coveted phone could be bent by hand pressure.

There are two basic strategies for engaging the social media as marketing tools: Social media can be a useful source of market information and a way to hear customer perspectives.

Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services.Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network.By repeating the message, the user's connections are able to see the message, therefore reaching more people.Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilities, allowing individuals immediate web browsing and access to social networking sites.

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