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And in this case, the same thing goes for marketing; you need to get to know your customers and prospects. It should be based on trust and support and will likely not involve true love’s kiss.One: Be mindful of your channel, but think of every interaction as part of a continuous relationship.While your interaction in online dating will likely start in one app and never evolve to another, in marketing you must keep the context the same across mobile, email, social, digital, and beyond.
As a veteran of dating apps Tinder, Hinge, Coffee Meets Bagel, and Happn, I have learned a thing or two about building relationships.
Or—maybe most importantly—what NOT to do when trying to build a relationship.
The date started off fine, but about halfway through, he brought up my past trip to Vietnam. Admittedly, when balancing multiple dating profiles and chatting up multiple potential suitors, it’s easy to get confused about what you said to who and when.
This would have been fine, except I have never been to Vietnam. Heck, I’m lucky I remember to put pants on in the morning. But you, as a digitally innovative marketer, have all the tools out there to help you keep track of your progress, so there is for hitting the same people with the same, generic messages over and over again. And don’t be that guy who couldn’t keep his dates straight.
Check out some of the biggest dating apps across the world, and how they've found their audience.
In the words of the great Beyoncé, “All the single marketers (All the single marketers). ” When I got out of my last relationship, my boss suggested that the best thing I could do was throw myself into my work. I don’t think a blog on what online dating has taught me about personalized marketing was what he had in mind, but here we are.
(HINT: It’s NOT, “DANG, I can’t wait to get me some coffee with YOU! I think that this person clearly doesn’t care, doesn’t actually have any interest in getting to know me, and frankly, is an idiot. Bombard them with 19,000 messages across all their channels. Stop engaging when all of the signs tell you that your target wants to interact Dating world example?
Your audience will probably think the same thing, too, if you approach them this way. See guy who took me on four dates, didn’t talk to me for three weeks, and still thought our relationship was “maturing.” Yes, maturing to an early death. The boss I previously mentioned likes to use the example of Dory, the fish from “Finding Nemo,” as what marketers should NOT do when communicating with customers and prospects.
(This has no relation to marketing whatsoever, but I’m just trying to share my knowledge).Tags: Adult Dating, affair dating, sex dating